Scholarly Journal Article (revised)

In the article “Climbing a Stairway to Heaven: Led Zeppelin’s Celtic Embrace” by Kent Drummond, Kent raises the question why was Led Zeppelin so popular in the 1970’s and still so memorable today. According to Kent, who is a Professor of Marketing, explains Led Zeppelin’s accomplishments through the 1970’s was due to their Celtic influences and their transformation in style of music from 1971 to 1973. Drummond’s observation of how they changed from a dark, blues influence to a lighter more positive style really set their career off. Another factor that led to Led Zeppelin’s fame and popularity today is their marketing strategy and lifestyle. Led Zeppelin’s manger Peter Grant had the genius idea of trying to appeal to the fans and not the popular media. They weren’t like anything that anyone has seen before. They didn’t try to follow anyone’s path; they just lived their life like normal and played amazing music. Most of they success was due to their creative manger and management team. Drummond also said that he sees similar marketing strategies in popular artist such as U2 and Prince; some of the greatest of all time along with Led Zeppelin.

Drummond, Kent. "Climbing a stairway to heaven: Led Zeppelin's Celtic embrace ." Journal of Strategic Marketing 1 Mar. 2006: 35. Print.